Jasrita has led Brand, Marketing, Digital Marketing & CSR functions in her two decades plus corporate journey. Jasrita has worked in the services sector, from Hospitality to Healthcare, with a short stint in Media. Cause-based marketing and Purpose-led communication is close to her heart.

Her current role entails creating preference and recall for the Brand Karkinos and thought leadership in the Cancer care ecosystem.

She is credited with lending one of the brands that she has worked with in the past – Fortis Healthcare - a higher purpose and softening the ‘commercial only’ perception through private healthcare’s most significant public awareness and sensitization campaign on Organ Donation #MoreToGive (winner of 15+ prestigious awards including Effies India & APAC Finalist).

She has headed CSR programs run by Fortis CSR Foundation in the space of first-aid training, charitable primary health clinics, preventive health education & disaster relief management.

Her work at Max Healthcare led to her becoming one of the youngest recipients of the organisation’s highest honour – the Chairman’s Award. Prior to joining Karkinos Healthcare, Jasrita was heading Brand, Communications and Marketing for Max India and Antara Senior Care.

In 2011, Jasrita made it to Campaign India’s A List of Media, Advertising and Marketing professionals. Health Biz India magazine, in its 3rd-anniversary issue, profiled her as one of the six Future Game-changers of Healthcare in 2014. Jasrita was nominated as a popular Digital Marketer in IAMAI & Moneycontrol’s Digital Marketer Award 2018.

Exchange4Media has chosen her as one of the top 100 Corporate Communications professionals of 2021. Recently, she featured among India’s top 100 Digital Marketers of 2023.